About
JB's Suya Spot- The home of Nigerian-inspired comfort food
Imagine if food could wrap you in a warm blanket, get you a mug of your favourite drink, sing you a nursery rhyme from childhood, light a scented candle that smells like your childhood home then rock you in it's arms until you're having sweet dreams. That's the kind of food I'm trying to create!
Growing up I always wanted to be a chef. I'd run home after school to catch Ready Steady Cook on TV. I love food and everything to do with it. However, after graduating I fell into a series of sales roles but when covid hit, this shook things up. It gave me time to reflect and I realised I wanted to launch my own food business (and eventually a restaurant too).
Nigerian cuisine (especially suya) was an easy choice for where to start. With my half-Nigerian heritage I would often be cooking suya and other Nigerian food for friends at uni, even running a takeaway from my home kitchen at one point in my final year (shoutout to all the PYC mandem). And I related suya to good memories from my childhood in Nigeria too.
But unlike some others, I never wanted to do authentic Nigerian food. After all, I'm not 'authentic' myself having mixed Nigerian and English heritage. I wanted to do comfort food dishes people are familiar with (mac n cheese, fried chicken...) but with a Nigerian twist. That's more my style. So I'm starting with selling suya spice, but watch this space for more things dropping soon.
The Grandparents- where the mixed heritage comes from
Although I love suya (and sharing it with more people would make this business worth doing anyway), there are a couple of bigger goals I hope to achieve through JB's Suya Spot.
They're big lofty goals, but I think that's what makes them worth pursuing.
If that sounds like you're kind of vibe then please support the mission by buying the suya spice, following on instagram and spreading the word.
David 'JB' Jegede-Brimson